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Today, you’ll discover the pages your backlinks should point to if you really want to see your website rank better and faster.
Link building is one of those things that most businesses and website owners who have started doing a little bit of SEO self-education know is important, but often don’t know how to approach.
Most times, they go about building links haphazardly, grabbing any backlink they can find, which usually results in low quality links that can actually harm their site in the future.
Even if they get it right by scoring quality links, the next challenge is linking to the wrong pages.
Back in the early days of SEO, backlinks were the golden ticket for ranking well, thanks to Google’s PageRank algorithm.
The problem is, that many people still think any backlink will do the job,..
They don’t realize that where those links are pointing to matters just as much as the quality of the link itself.
And that’s where things tend to go off track.
In this article, you’ll not only discover the right pages your backlinks should point to, but you’ll also get answers to some burning questions about link building, such as:
How many backlinks should a page have?
Table of Contents showWhat pages should you build backlinks to?
Which is the most powerful type of backlink?
How long do backlinks take to start working?
Best keywords to use in buying backlinks?
How long does it take backlinks to work?
So if you’re tired of seeing little to no results from your link-building efforts, this guide is exactly what you need to turn things around!
Alright, alright,, let’s jump in and break it all down for you..
WHAT IS LINK BUILDING?
Before diving into technical aspects like target pages and internal link structure, it’s essential to first understand what link building is and why it plays a critical role in SEO.
In simple terms, link building refers to the process of acquiring hyperlinks from other websites that point back to your website.
These backlinks are essential because they act as a vote of confidence for search engines like Google, signaling that your content is authoritative and valuable.
Google still identifies backlinks and its authority as a top-ranking factor in SEO..
So neglecting this aspect can severely impact the long-term growth of your website and its ability to rank high on Google, especially if you are competing for highly sought-after keywords in a crowded industry.
In short, backlinks are crucial to your site’s organic traffic and lead generation potential.
However, not all backlinks are created equal, and effective link building techniques go beyond the idea that “more links = better rankings.”
It’s about understanding the nuances of which pages your backlinks should point to and how they fit into your overall SEO strategy.
WHY IS LINK BUILDING IMPORTANT?
Backlinks play a crucial role in how Google’s algorithms evaluate the relevance and authority of your website.
Oh yes,
The more “do follow backlinks” you have from authoritative and high ranking websites, the better your chances of achieving higher rankings.
These do-follow backlinks are the most valuable because they pass on link equity, directly impacting your site’s credibility and rankings.
For businesses looking to rank their website high on Google, link building is among the services of SEO experts in Nigeria that can’t be overlooked.
These experts understand the importance of acquiring high quality links and strategically directing them to relevant pages on your site.
Remember, the most important links for your site are the contextual do follow backlinks because they transfer SEO juice from one website to another, helping to increase your domain authority and ranking potential.
MOST IMPORTANT PAGES GREAT FOR BACKLINKS
When it comes to successful link building, one of the most critical aspects to focus on is your website structure.
Ensuring the right pages are optimized for backlinks is essential for driving traffic and authority to your site.
For most businesses online, especially those selling products or services,..
Their web-pages can generally be divided into three major categories: the homepage, informational pages, and commercial pages.
Each of these plays a vital role in your link building strategy and can be used to bring in more customers online.
Homepage
The homepage is undoubtedly one of the most important pages for link building.
This foundational page serves as the hub that connects all other sections of your website.
It’s one of the most powerful pages your backlinks should point to.
Homepages are typically the main recipients of external authority, and because of that, links to this page are extremely valuable.
While it’s possible to actively build links to your homepage, these backlinks are often acquired naturally, which enhances their value in Google’s eyes.
A solid backlink profile will include numerous high authority homepage links that distribute authority to the rest of your site.
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Informational Pages
Informational pages, typically found in a blog or resource section, are other important pages for link building.
These pages aren’t overtly sales focused but instead provide valuable content that educates your audience.
For example, most of our articles explain link building and several SEO rankings tips..
The goal is not to sell directly but to showcase expertise and knowledge.
Such pages are often top targets for backlinks due to their value and depth.
Our well-written informational content not only attracts links but also directs visitors to explore our site further.
While these pages are crucial for driving traffic, they also serve another purpose:
Which is distributing “link juice” to more commercially focused pages, which is where you ultimately want your visitors to land.
So creating content that satisfies search intent while subtly guiding users to your commercial pages is essential.
A strong call to action at the end of these pages can further increase inquiries or engagement, helping your business gain more customers online.
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Commercial Pages
Your commercial pages are perhaps the most important pages for link building when it comes to converting visitors into paying customers.
These pages directly showcase the products or services you offer.
Whether it’s pricing pages or service descriptions, these are the areas where users come to learn more about what you offer and potentially make a purchase.
For instance, on our website, our commercial web pages include service pages dedicated to:
Each of these pages is vital for driving conversions to our digital agency.
Therefore, it’s essential to build quality backlinks pointing to these pages to ensure they receive the authority needed to rank well.
Pages your backlinks should point to in this category are where potential clients are most likely to make purchasing decisions, making them a high priority for your link building campaigns.
So, avoid the temptation of building links only to your homepage.
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Instead, distribute your backlinks strategically across various pages that are valuable to your SEO strategy.
Remember, the pages your backlinks should point to should align with your ranking goals, whether that’s to boost visibility for a particular service or product or improve overall website authority.
SO, WHAT PAGES YOUR BACKLINKS SHOULD POINT TO?
Ultimately, if you’re a for-profit business, you want to direct as much of your website’s traffic to your highest converting commercial pages as possible.
That means building links and distributing link juice with that in mind.
Of course, a conversion or end-goal might mean different things to different businesses and in different scenarios.
For some businesses, their end goal can be
- Increase in the number of visitors signing up for demos
- Signing up for a newsletter
- Sending visitors to visit the pricing page
- booking or filling an appointment or form, etc
Whatever your end goal or conversion metric, it will really be beneficial to direct both traffic and link juice to pages that help to grow your business revenue.
Building Backlinks Naturally
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When it comes to the act of building backlinks naturally, there’s often a gap between where you want to build links and where you can build them.
The lack of do-follow backlinks could be the reason your website is not getting clients or ranking well.
Unfortunately, obtaining high quality backlinks to commercial and product pages is challenging.
Most sites hesitate to link to a competitor’s sales or product pages because such a link acts both as an endorsement and a pathway for their traffic to flow elsewhere.
Essentially, sending their visitors to commercial content they didn’t solicit isn’t a favorable strategy for many sites.
Instead, most backlinks naturally point to either your homepage or informational content.
This type of link building is more organic and generally accepted across websites.
While it may not be your initial goal, it helps to increase your website domain authority in the long run.
As a result, this approach is often the most effective and widely adopted when it comes to building backlinks naturally.
FACTOR THAT INFLUENCE PAGES YOUR BACKLINKS SHOULD POINT TO
When it comes to building backlinks, where those backlinks point is just as important as the quantity and quality.
Not all pages on your site hold the same weight, and understanding the value of the page is crucial for maximizing your SEO efforts.
All websites have pages that are more valuable than others, and you definitely don’t want to waste your time and resources directing backlinks to pages that don’t provide much value.
Still not convinced about the valuable pages your backlinks should point to?
Okay, I’ll explain it once again..
Your valuable pages are those that drive meaningful actions on your site, such as leads, purchases, or inquiries.
It’s easy to assume that these must be product or service pages, but that’s not always the case.
You have to do a little research for your site using the Google search console
Sometimes, it’s a well crafted blog post, a resource guide, or a case study that brings the most traffic and leads users down the conversion funnel.
After identifying these high impact pages, you should focus on acquiring backlinks to them.
The goal is to boost the rankings of those specific pages, ultimately improving their visibility and generating more profit.
So by making sure backlinks point to the right spots, you increase the likelihood that your most valuable content rises in the rankings, benefiting both your website’s authority and business outcomes.
How Link Positioning on a Page Affects Backlinks
Link position refers to where on a page an internal link is placed, and it can greatly influence how much authority that link passes on to the target page.
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When a link is positioned near the top of a piece of content, it carries more weight, or “link equity,” than a link placed further down.
This is because users and search engines tend to give more attention to links that appear early in the content.
A strategically placed link can signal to search engines that the page it’s pointing to is important.
Now you have understood that the pages your backlinks should point to are those you want to rank higher in search results.
By placing links higher up in the text, you’re giving those pages a better chance of ranking because they receive more authority.
Meanwhile, links buried at the bottom are less likely to have the same SEO impact.
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So, where you place a link directly affects your site’s overall SEO performance.
How Number of Links on A Page Affects Backlinks
Another point to keep in mind is that the number of links you have on a page can directly impact how much link equity is passed on to the pages your backlinks point to.
Imagine you’ve built a great backlink to your distribution page.
If that page only has one outbound link, all the link equity flows directly to it.
But, if you have four links on your distribution page, the link equity will be divided between those four links.
Essentially, the more links you have on a page, the more that link equity from a referring domain gets subdivided among them.
So, the fewer links on a page, the more powerful each individual backlink becomes.
Now you know it’s not just about getting backlinks, the pages your backlinks should point to matter, and the number of links on those pages is another consideration that can make a difference in your SEO strategy.
NoFollow Backlinks vs DoFollow Backlinks
When building backlinks, understanding “nofollow” and “dofollow” is crucial for effective SEO.
Dofollow backlinks are what you should prioritize.
These links pass link juice, or SEO value, to the target page, directly helping to improve your site’s rankings and organic traffic.
Essentially, dofollow links transfer link equity, signaling to search engines that the linked site is credible and authoritative.
On the other hand, nofollow backlinks do not pass any link equity.
While you don’t want to spend too much time chasing nofollow links, they aren’t entirely useless.
Nofollow links can still drive referral traffic, but their ability to influence SEO rankings is minimal.
So, if your goal is improving ranking, focus on getting contextual dofollow links on reputable, high authority websites.
WHERE TO BUY DO FOLLOW BACKLINKS
When it comes to boosting your website’s ranking, as said earlier, the most effective strategy is to buy do-follow backlinks.
However, there are very few websites to buy quality backlinks that actually deliver the SEO results they promise.
Many providers fail to offer high authority links that can significantly impact your search engine rankings.
At Ani David Digitals, we pride ourselves on being a renowned link building service provider.
We don’t just focus on quantity; we prioritize quality to make sure your website rises above the competition.
Our SEO tactics are carefully crafted and tested to super rank a new website, giving it the necessary push to break into higher positions on Google.
The key to building strong backlinks is ensuring they come from reputable, authoritative websites within relevant content or niche.
Unlike the typical services offering spammy or low quality links, Ani David Digitals focuses on building long-term SEO success through a strategic, white-hat approach.
This not only boosts your rankings but also strengthens your brand’s credibility.
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Pages Your Backlinks Should Point To – FAQs
Below are some popular questions and their respective answers in regard to what pages your backlinks should point to
How many backlinks should a page have?
There’s no magic number, but quality is more important than quantity. Ideally, aim for a mix of backlinks from high authority, relevant sites. You don’t need thousands, just a handful from the right places can work wonders.
Is it better to get a backlink to your homepage or an internal page?
Internal pages (like blog posts or specific service/product pages) often perform better than just pointing everything to your homepage. Think of your homepage as a hub and internal pages as the spokes that drive more specific traffic.
What pages should you build backlinks to?
Focus on pages that are valuable and offer something to your audience, like blog posts, landing pages, product pages, or even your contact page. Prioritize pages that are already ranking or have the potential to rank higher with some backlink love.
Which is the most powerful type of backlink?
Backlinks from high domain authority sites with relevant content to your niche are the gold standard. These backlinks hold a lot of weight.
How long do backlinks take to start working?
It can take anywhere from a few days to a few months for backlinks to show their full effect. Google needs time to crawl and recognize the links, and then you’ll start seeing improvements in rankings.
Best keywords to use when buying backlinks?
For the best keywords for link building.. It depends on the page you’re building backlinks to. Always aim for a mix of primary keywords, LSI (related) keywords, and brand keywords to make it natural and relevant.
How long does it take backlinks to work?
As said earlier, it’s a gradual process. Most people start seeing results in 2-3 months, but the full impact can take up to 6 months, especially for competitive niches.
How do you index your backlinks?
To index your backlinks.. there are several ways: submitting the URL with backlinks to Google’s Search Console, using indexing services, or letting Google discover them naturally. Sometimes, creating a social media post linking to the page helps too!
Top backlink service providers?
There are several top backlink service providers out there like Ani David Digitals and even freelance marketplaces like Legiit. Be careful though, always focus on quality over quantity.
Should backlinks point to high-ranking pages?
Yes! Target pages that are performing well but could use a boost to climb higher in the search results. Boosting already successful pages with backlinks is a smart way to increase rankings further.
Is it okay to buy backlinks for new pages?
It’s possible, but take it slow. Start with organic links or manual outreach before considering purchased backlinks, especially for brand-new pages.
How can I get backlinks to evergreen content?
Focus on promoting this type of content through outreach, guest posts, and even social media. Evergreen content stays relevant, so it’s worth investing time into getting strong backlinks.
Are backlinks to contact or About Us pages useful?
Yes, backlinks to these pages help build trust and authority for your brand, although they might not impact rankings as much as links to blog posts or landing pages.
Is link diversity important for backlinking?
Absolutely! Having backlinks from different places such as blog posts, forums, social media, etc. helps create a natural backlink profile and reduces the risk of penalties from search engines.
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