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To grow your customer base in Nigeria you need to have a marketing strategy regardless of whether you’re launching a new business or already running one
I can tell you that for free..
That’s why in this post,..
I’ve collected this list of 15 steps to help you get new customers in Nigeria from scratch and effectively expand your reach.
As a web designer and online business strategist, I’ve seen that online visibility for businesses is crucial and not going anywhere.
So if you’re a business owner facing challenges like a limited budget, a smaller team, or a lack of strategic direction, a well-thought-out marketing plan can guide you as you grow your customer base in Nigeria
It might seem overwhelming if you’re just starting out.
But don’t worry, I’m here to help you,
Let’s get started with the first piece of advice..
Steps to Grow Your Customer Base in Nigeria
Know Your Audience
For you to effectively grow your customer base in Nigeria, it’s crucial to start by identifying your target or ideal audience.
One common mistake is assuming that “anyone” can be your customer.
While larger companies may cater to a broader market, there’s truth in the saying “the riches are in the niches.”
As a business owner, focusing on a specific niche can provide the most leverage, whether you operate a small business or a large corporate entity.
To develop a niche and appeal to buyers within it, you must understand their pains, problems, triggering events, and priorities.
What drives them to make purchasing decisions?
What does success look like for them?
Knowing the answers to these questions will help you craft messaging that resonates and makes a compelling case for your solution, ultimately helping you get more sales in Nigeria.
To get started, consider your existing customers and who you’d like to work with.
Then, create a buyer persona to get into your ideal client’s head.
This persona should detail demographic information, behavioral traits, and the specific needs and goals of your target audience.
With this approach, you can better position your products or services and grow a loyal fan base.
Always Satisfy Your Customers.
Delighting customers can significantly impact your business.
Yes, after all, delighted customers will likely come back and tell their friends about your business too.
So if you want to grow your customer base in Nigeria, it is crucial to focus on creating a memorable and satisfying customer experience.
If you provide a great experience, your customers will be more inclined to leave you a positive review, give testimonials, and even refer their friends.
This organic promotion can help you get more sales in Nigeria by leveraging the power of word-of-mouth marketing.
So try your best to consistently exceed customer expectations.
This means not just meeting their needs but going above and beyond to surprise and delight them.
When customers feel valued, they are more likely to advocate for your brand and grow your customer base in Nigeria
Create a Website For Credibility and Authority
Your website serves as the digital face of your business, showcasing who you are, what you offer, your location, and how potential customers can contact you.
This is very important if you’re aiming to be seen as one of the top companies with a growing customer base in Nigeria.
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A website is a marketing channel you will always own.
Unlike social media platforms where you are one out of billions of people that rent a profile page..
Their algorithms and policies change frequently which may affect your business and in the worst scenario, you can get kicked out.
However, your website remains a stable and reliable platform owned by yours only.
With an understanding of how to convert traffic and turn leads into customers, you can transform your website into a 24/7 salesperson.
This is key in your journey to build trust and credibility, which are essential elements in expanding your customer base in Nigeria.
However, I had advised you to get a web designer with SEO expertise to ensure your website ranks well on search engines.
A well-optimized site will attract more visitors, giving you more opportunities to convert them into customers.
This is one of the cheapest ways to advertise your business 24/7.
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Leverage the Power of Social Media in Nigeria
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Why wouldn’t you want to be seen where your potential customers spend their time?
With billions of potential customers using various platforms daily, social media is a powerful business tool that can help you connect with a wide and new audience.
The best part is, if done correctly, it can be powerful and cost-effective, leading to more sales and increasing revenue.
High social media activity can help you build a community around your brand.
This kind of growth is invaluable for businesses looking to grow their customer base in Nigeria
Active social media followers can give you maximum benefits such as:
Instant Credibility: It’s a psychological thing, people tend to follow the crowd.
So when people see that you have a large number of followers, they are more likely to trust and follow you.
Boost Your Sales: More active followers is directly equal to more engagement, which can translate into more customer base and sales.
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Set up Google My Business Account in Nigeria
A verified Google My Business profile is one of the free ways to grow your customer base in Nigeria.
It takes just a few minutes to add your business contact information, operating hours, photos, and a comprehensive list of your services.
Google My Business profile allows you to engage with customer reviews directly, giving you the opportunity to address customers’ feedback
This interaction can be crucial for your business as it helps in building trust and improving service delivery.
By optimizing and gaining more Google My Business reviews, you can have your business details ranking so high in your city and attract more customers.
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Get Listed on Local Business Directories in Nigeria
A particularly powerful tactic is to utilize local business directory submission services.
When you list your business information on various local business directory sites, you make it easier for potential customers to find you.
This approach is great, especially in your city, where local customers are more likely to seek out services or products from nearby providers.
However, having a well-crafted sales page can serve as a compelling webpage where interested individuals can learn more about your offerings and how they meet their needs.
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Collaborate with Influencers for Brand Awareness
Collaborating with influencers and industry experts is a surefire way to promote your business in Nigeria and get it in front of your target audience.
However, for the best way to grow your customer base in Nigeria,..
It is essential to partner with influencers who resonate with your brand values and target demographics.
As these influencers can even convey your business’s story and sell your brand to the right audience even more effectively than you can.
Create Short-form Video Content
Statistics show that in 2022, 44% of social media marketers focused on creating video content for TikTok to increase sales in Nigeria.
So whether you focus on TikTok or other short-form video platforms like YouTube, Instagram, or Facebook,
When you add short-form video content to your marketing strategy, you’ll build a better way to connect and engage with your audience
Video format allows you to showcase your offerings in an engaging and visually appealing manner, which can significantly help in building loyalty among Nigerian consumers.
This trust can translate into increased sales and a growing customer base.
So, if you are looking to get new customers passively, consider investing in short form video content as a key component of your marketing strategy.
Use free items and discounts for more orders
Have you walked into a store and been handed a free sample of a product you’ve been curious about?
You’d be more inclined to give it a shot, right?
This same principle applies to businesses in Nigeria.
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Offering free items or special discounts can be a brilliant strategy to reel in potential customers.
It’s like giving them a taste of what you offer without the commitment.
Once people experience your product or service and love it, they’re more likely to become repeat customers.
And happy customers are more likely to spread the word, bringing in more business.
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This not only helps in upselling but also boosts your overall sales.
Think about it this way – “a small discount today could mean a loyal customer tomorrow”.
Setup a Google AD Campaign.
If you have a website and want to grow your customer base in Nigeria, you should consider Pay-Per-Click (PPC) advertising.
PPC ad programs like Google AdWords or Microsoft Advertising can effectively drive ready-to-buy customers to your business.
By utilizing this search engine marketing technique, your business can appear as an advertised listing in search results, allowing you to sell your products faster in Nigeria.
Before diving into PPC, it’s crucial to ensure your landing page is optimized.
When you pay by the click, each visitor who lands on your page but does not convert represents a loss in advertising dollars.
An optimized landing page can help you increase sales in Nigeria by converting more of these clicks into paying customers.
So if you have the budget, investing in digital marketing through PPC advertising is a powerful way to grow your customer base in Nigeria.
Use of Signages and Advert Boards in Nigeria
The use of signage and advert boards is another powerful strategy to grow your customer base in Nigeria.
For entrepreneurs, this traditional method of advertising remains highly effective in increasing sales in Nigeria.
Signs, signage, and advert boards offer constant visibility, ensuring that your business is always on the minds of potential customers.
When you place signages in strategic locations, you can advertise your business to a broad audience, including people who may not be online.
This visibility helps establish brand recognition and trust and other critical components that attract new customers. Reach out to top signage companies in Nigeria for vibrant, well-designed advert boards that grab attention and communicate your message quickly to your prospects.
Advertise on Radio Stations in Nigeria
Advertising on radio stations can be a powerful way to grow your customer base in Nigeria.
One key advantage is the ability to create awareness among a wide and diverse audience.
Radio reaches millions of listeners daily, allowing you to talk directly to the Nigerian audiences you want to attract.
When you leverage radio, you’re tapping into a medium that big brands use effectively, showing that you too have the advertising power to reach potential customers.
Radio advertising is accessible and personal and can be tailored to fit your budget, meaning you can start small and scale up as you see results.
By consistently advertising on radio, you keep your brand top-of-mind, which is crucial for long-term growth.
So with that said.. If you have the advertising power, radio is a cost-effective and impactful way to grow your customer base in Nigeria.
Ads on Reality TV Shows in Nigeria
Advertising on popular reality TV shows can significantly grow your customer base in Nigeria.
Shows like BBNaija and Nigeria’s Got Talent are watched by millions of viewers who are highly engaged and invested in the content.
By securing sponsorship deals or ad spots during these programs, your business can reach a vast and diverse audience.
This exposure is invaluable for brand recognition and can lead to a direct increase in customers.
Imagine your brand’s logo flashing on the screen during a high-stakes moment on BBNaija,..
or your product being featured in a challenge on Nigeria’s Got Talent.
These moments create strong, memorable impressions.
So if you have the marketing power to grow your customer base in Nigeria, your ads on reality TV is the way to go!
Join Communities in Nigeria
I almost forgot this..
Anyone, even without a marketing budget can increase their customer base in Nigeria effectively by joining various communities.
Your engagement in online forums allows you to connect directly with potential customers, answer their questions, and build trust.
Facebook groups related to your business industry are treasure troves for discovering and engaging with people interested in your products or services.
Oh yes! that’s true..
However, beyond the digital realm, integrating yourself into religious communities like churches, mosques, and missions can open doors to new audiences.
These communities often have a tight-knit network where word-of-mouth travels fast, helping you get easy referrals from trusted business persons.
When members of these communities vouch for your business, it significantly can lead to an increase in your sales
All you need to do is,. become an active participant in these groups,.
Don’t be just another face in the crowd but become a reliable part of the network and grow your customer base in Nigeria.
It’s about building relationships and being present where your customers are.
Double Down On What Works
Finally, don’t try to use every strategy on this list,
Instead, look for what will work for you..
Yes, it’s as simple as that!
Get insight into what’s working and what isn’t..
Then, as you scale, you can double down on your tested and trusted pattern of increasing your customer base in Nigeria.
Now, tell me about your business..
Use the comment section below to tell us your unique way of increasing your customer base in Nigeria.
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